Chroma Films has been at BBC Creative working on a 360º promotional campaign for the landmark Sir David Attenborough series, Frozen Planet II. We've pulled out all the stops with TV trails, cinema ads, PR stunts, an award-winning apocalyptic takeover of the Eastenders title sequence, a 10 minute slot on the One Show (check out the Behind the Scenes below), social / digital, and a beautiful billboard campaign.
Creatives : Paul Bailey and Russell Hendrie / Launch edit: Ed Bargery @PPC
Social edits & Eastenders: Clare Hannan
We are very proud to announce the campaign won the following awards:
2023 / Campaign Big Awards - Best Idea for an Environmental Purpose
2023 / Creative Circle - Best Direct Film, Gold
2023 / Creative Circle - Best Use of Film Medium, Gold
2023 / Creative Circle - Best Stunt for Positive Change, Gold
2023 / Promax - Inclusion & Change Award, Silver2023 / Promax - Something for Nothing, Bronze
